Creating content that draws people in rather than chasing them down. Warm, intentional, and built to connect with real people. The kind of content that feels like a daydream worth staying in.

instagram youtube web design

content producer marketing pm

marketing daydreams with tiff

marketing strategy social media

marketing daydreams with tiff

instagram youtube web design

social media marketing strategy

marketing services

What We Can Daydream Together

Every brand is different, and so is every project. Here's what I typically offer, but if you have something else in mind, I'd love to figure it out together.

Saltwater Leather Instagram
Baking Daydreams with Tiff Instagram
Saltwater Leather Website

01

marketing strategy

Before channels, content, or campaigns, there's strategy. I dig into your brand, your audience, and your competitive landscape to build a marketing plan that's grounded in real insight and built around your goals. Social media, email, web, content, paid ads, we'll focus on what moves the needle for you specifically.

  • Brand Discovery We start with the full picture. Your mission, vision, values, and voice. What you stand for, how you communicate it, and whether the two are actually aligned. If something feels off, we find it here.

    Audience Research Understanding who your customer is goes beyond demographics. I dig into their behaviors, motivations, pain points, and where they spend their time so your marketing speaks to real people, not just a target.

    Competitor Analysis I research what others in your space are doing, what's working, what isn't, and where the gaps are. This is where your opportunity to stand out usually lives.

    Channel Strategy Not every brand needs to be everywhere. I help you identify the right channels for your goals, whether that's social media, email, web, content, paid ads, or a combination, and build a clear plan for each one.

    Content Strategy What you say matters as much as where you say it. I develop a content framework that reflects your brand voice, serves your audience, and drives the results you're actually after.

    Roadmap & Recommendations Every strategy ends with a clear, actionable roadmap. No vague advice, just a practical plan you can implement with confidence, whether that's on your own or together.

    Ongoing Support For brands that want more than a one-time strategy, I offer ongoing support to help execute, optimize, and evolve the plan as your brand grows.

    • Brand and audience audit

    • Competitor research and analysis

    • Target audience personas

    • Brand voice and messaging framework

    • Channel recommendations and priorities

    • Content strategy and calendar framework

    • Social media strategy

    • Email marketing strategy

    • Web and SEO recommendations

    • Paid media strategy

    • 90 day action roadmap

    • Monthly strategy calls (ongoing support)

02

social media

Showing up on social media is one thing. Showing up with intention is another. I help brands build a social media presence that feels cohesive, consistent, and genuinely connected to the people they're trying to reach. From strategy to content creation, I handle the thinking and the making so your brand shows up in a way that actually means something.

  • Platform Strategy Not every brand needs to be on every platform. I help you identify where your audience actually is and what kind of content performs best there, so your energy goes where it counts.

    Content Planning I build content calendars that balance education, inspiration, and connection. Every post has a purpose and a place within the bigger picture of your brand story.

    Visual Content Creation I create on-brand photo and video content that looks intentional and feels authentic. No generic stock imagery, no content that could belong to any brand. Everything is made specifically for yours.

    Caption Writing & Brand Voice Every caption is written in your brand voice, with a clear message and a reason for the reader to engage, save, or act.

    Community & Engagement Strategy Posting is only half of social media. I help you build a strategy for showing up in comments, stories, and conversations in a way that builds real relationships with your audience.

    Analytics & Optimization I track what's working and what isn't, and adjust the strategy accordingly. Social media is never set and forget. It's an ongoing conversation, and the data helps us keep it relevant.

    • Platform audit and recommendations

    • Competitor research

    • Content strategy and calendar

    • Monthly content creation (photo and video)

    • Caption writing

    • Hashtag strategy

    • Stories and Reels strategy

    • Analytics reporting

    • Monthly strategy calls

03

web design

Your website has the potential to work for you every single hour of the day. I build on Shopify and Square, handling everything from strategy and design to copy and development, so you end up with something that looks like you and works the way it should.

  • Platform Shopify, Square, Squarespace

    Discovery & Strategy Every build starts with understanding your brand, your audience, and your goals. I map out the sitemap, the user journey, and the pages you actually need before a single design decision is made.

    Sitemap & Page Architecture I plan the full structure of your site so the navigation feels intuitive, the flow makes sense, and visitors always know where they are and where to go next.

    Brand Aligned Design Every design decision, from typography to color to layout, is made with your brand in mind. The result is a site that looks like you, not like a template someone forgot to customize.

    Copywriting I write every word on your site in your brand voice, with clear messaging that speaks to your audience and guides them toward action. Good copy is what turns visitors into customers.

    Full Development I build your site from the ground up, clean, fast, and functional. Every page is tested across devices and browsers before anything goes live.

    Mobile Optimization More than half of web traffic comes from mobile. Every site I build is fully optimized for mobile first, not as an afterthought.

    SEO Foundations I build in the technical and on-page SEO foundations from the start so your site is set up to be found. This includes page titles, meta descriptions, image alt text, site speed optimization, and clean URL structure.

    Launch & Post Launch Support I'm with you through launch day and beyond. Post launch support means you're never left figuring things out on your own after the site goes live.

    • Brand and audience discovery

    • Sitemap and user journey mapping

    • Page architecture and wireframes

    • Brand aligned visual design

    • Full copywriting

    • Website development

    • Mobile optimization

    • SEO foundations

    • Performance testing

    • Launch support

    • Post launch check in and revisions

04

user generated content

The best content doesn't feel like an ad. It feels like a recommendation from someone you trust. I create photo and video content that puts your product in real, relatable moments, the kind that stop the scroll and make people want to learn more. Everything is delivered ready to use across your own channels, no posting required on my end.

  • Product Discovery & Brief Review Before I create anything, I get to know your product, your brand, and your goals. I review your brief, ask the right questions, and make sure the content I create is aligned with what you actually need.

    Lifestyle Photography Real settings, natural light, and genuine moments. I create photo content that puts your product in context and makes it feel like something people already want in their lives.

    Product Photography Clean, intentional product shots that highlight what makes your product worth noticing. Styled to feel warm and editorial rather than clinical or stock-like.

    Short Form Video Scroll-stopping video content built for Instagram, TikTok, YouTube Shorts, and Pinterest. This includes unboxing, tutorials, reviews, day in the life integrations, and more.

    Platform Specific Formats Different platforms have different needs. I create content formatted and optimized for wherever your brand lives, whether that's a vertical Reel, a horizontal YouTube ad, or a Pinterest idea pin.

    Revisions & Delivery All content is delivered in high resolution with platform ready formatting. Revisions are built into the process so you end up with exactly what you need.

    • Product brief review and brand alignment

    • Lifestyle photography

    • Product photography

    • Short form video content

    • Unboxing and review style content

    • Platform specific formatting

    • Usage rights for brand owned channels

    • Multiple deliverable formats per asset

let’s work together

My Process with Clients

01 Let’s talk

Every project starts with a real conversation. I take the time to understand your brand, your audience, and your goals before anything else.

02 Let’s plan

Once I know where you are and where you want to go, I build a clear, intentional strategy around your specific goals. Not a template, something made for you.

03 Let’s build

This is where the work comes to life. Whether that's a website, a content plan, a UGC campaign, or a full marketing strategy, everything is created with care and your brand at the center.

04 Let’s grow

Great work doesn't stop at delivery. We track what's resonating, refine what can be better, and keep building momentum together.

Client Portfolio

[saltwater leather]

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[rivian]

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[baking daydreams with tiff]

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[travel daydreams with tiff]

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[saltwater leather] ❋ [rivian] ❋ [baking daydreams with tiff] ❋ [travel daydreams with tiff] ❋ 

Past Projects

web design branding shopify

Handcrafted Brand — Digital Strategy — Shopify Launch

saltwater leather

Our work together centered on giving Saltwater Leather a digital home that matched the quality of what they make. We built the brand foundation first, developing audience profiles, brand voice, and a creative direction that could carry across both the website and social. From there, we built and launched a full Shopify site, complete with SEO strategy, product photography, and copy written to feel as considered as every piece that leaves their studio.

View Project

audience strategy seo strategy

social media strategy creative

Intentional — Campaign-Driven — Brand-First

saltwater leather

Social media for Saltwater Leather is built around one simple idea: every post should feel as intentional as every product they make. Each piece of content is either tied to a seasonal campaign or part of an evergreen strategy that helps their audience understand who Saltwater Leather is, what they make, and why it matters.

View Project

copy caption instagram

media operations creative ops

Campaign Strategy — Media Operations — Creative Production

rivian automotive

From limited-edition vehicle launches to live brand activations, my time at Rivian spanned campaign strategy, media operations, and creative production across a complex, multi-channel marketing organization. The work was fast-moving, cross-functional, and built to perform.

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marketing strategy pm product

Let’s Work Together

If you're interested in working with me, complete the form with a few details about your project. We'll review your message and get back to you within 1-2 business days.